The newly named VMLY&R announced it was selected as agency of record for a large mutual fund company.
Thrivent Mutual Funds, a part of Thrivent Financial, said it selected the Kansas City-based ad agency as its lead agency of record. Financial terms of the deal were not disclosed.
VMLY&R will handle Thrivent Mutual Funds’ campaigns aimed at consumers and financial professionals. Thrivent selected the agency after a competitive pitch process because of its “growth mindset and deep commitment…
