Shoppers are crossing gifts off their holiday shopping list earlier this year — and they’re doing it in person. More than half of people surveyed in JLL’s Retail Holiday report say they plan to purchase gifts before Thanksgiving. A little over 20% are the early birds who started checking off their gift lists before Halloween.
Affluent shoppers are especially likely to get an early start. Nearly one-third of affluent consumers will start shopping before Halloween, the report says.
Reasons…
