Why Matthew McConaughey is only appearing in half of this Franklin company’s ads

Starting this week, you might see ads for Hardee's featuring images of people bowling, chilling in their trucks and shooting off fireworks, all backed by the dulcet tones of "hick-hop" artist Big Wet, advising you to go "hard at the Hardee's" and enjoy the brand that "tastes like America."

What you won't hear? Matthew McConaughey, the Oscar winner and recently minted voice of Carl's Jr. That's because, after a decade of co-branding the two chains, Franklin-based CKE Restaurants Holdings Inc. has…

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