Papa John's International Inc. continues to hone its advertising strategy.
The beleaguered company has named a new integrated media agency of record after losing its former agency amid controversy this summer.
Havas Media will handle integrated media for the brand, according to an AdAge report. Havas Media is the main media brand of Havas Group Media and operates in 144 countries.
Havas replaces media agency Initiative, which dropped the pizza company as a client in July after controversial…
