Kroger Co. is the first national retailer to offer a new line of longer-lasting produce in all of its stores.
The Cincinnati-based retailer (NYSE: KR), which is also the nation’s largest traditional grocer, now offers Apeel Sciences’ longer-lasting avocados in its more than 1,100 stores.
Santa Barbara, Calif.-based Apeel uses plant-derived technology to add some extra peel to its produce that slows the rate of water loss and oxidation, which lead to spoiling. The company’s goal is to triple…