Eat Just Inc., a San Francisco-based alternative protein startup known for its plant-based eggs, plans a major move into the Chinese market, raising $25 million from a private equity firm bankrolled by Chinese e-commerce giant Alibaba.
C2 Capital Partners was established in 2018 to provide growth capital and operational support for companies to scale in China. This is C2’s first investment and partnership in the alternative protein sector. C2 will assist Eat Just with sales, branding, consumer…
