Amazon backs Hatch Baby, connects it to Alexa

Hatch Baby Inc. has gained a powerful partner with funding from Inc. and a connection to its Alexa virtual assistant.

The startup didn't say how much funding it got from the tech giant but said that the funding was in addition to the $18.7 million it has disclosed to date.

The company's other investors include True Ventures (where Hatch Baby co-founder Ann Crady Weiss is a partner), Shea Ventures, Geoff Ralston and Chris Sacca. The latter invested after Hatch appeared on Shark Tank.


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