Bluemercury founder raised millions of dollars for new business: Straighter, whiter teeth


Bluemercury co-founder and entrepreneur Barry Beck has raised nearly $10.3 million for a new venture, Cloudline Technologies Inc., according to a new federal regulatory filing — a business that has described itself on social media as focused on dental services and health.

The raise appears to have come in part from Chevy Chase venture capital giant New Enterprise Associates, with Partner Dayna Grayson listed as a director on the Securities and Exchange Commission document, filed Sept. 27.

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