Boston Beer Co. is remaking its Truly hard seltzer by adding real fruit juice, among other moves, as the company continues to react to a hard seltzer market that hasn’t surged as much as the industry expected.
Sales of Truly have dropped 21%, Boston Beer Co. (NYSE: SAM) said in a third-quarter earnings call on Friday.
The company’s hard seltzer struggles aren’t new. A year ago, the company said its sales were “significantly impacted” by what it called an “unexpected rapid slowdown”…
