Customers are the lifeblood of any business – big or small – and building long-lasting relationships with those customers should be a top priority for every business owner. Businesses of all sizes and stages have had to pivot and rethink their business strategy many times in recent years due to a number of factors such as ongoing effects from the COVID-19 pandemic, supply chain distributions, staffing shortages and more.
This immense pressure to grow and scale the business to survive can be…
