Customers are the lifeblood of any business – big or small – and building long-lasting relationships with those customers should be a top priority for every business owner. Businesses of all sizes and stages have had to pivot and rethink their business strategy many times in recent years due to factors such as the ongoing effects of the COVID-19 pandemic, supply chain distributions, staffing shortages and more.
This immense pressure to grow and scale the business to survive can be difficult…
