Chicago startup Ritual says its zero-proof spirit burns just like real alcohol


Have you ever wanted to relax and have a cocktail (or a few), but not deal with the next day’s impending hangover? Well, a new Chicago beverage startup making zero-proof spirits wants to be your first choice of spirit when mixing non-alcoholic drinks.

Ritual, launched last year, makes non-alcoholic gin and whiskey spirits. They are made with all-natural, individually distilled botanicals that simulate the taste, smell and burning sensation of liquor.

Ritual’s gin features English cucumber…

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