Coca-Cola (NYSE:KO) has led a $15 million round to become the largest investor in the parent company of internet-launched Millennial favorite beverage brand Dirty Lemon.
The investment puts the value of the parent company, Iris Nova, at about $60 million, Bloomberg reported.
Dirty Lemon offers flavors like charcoal, matcha, rose and ginseng. It took off online after it developed a following among Millennials on Instagram. The drinks contain health-linked ingredients like collagen or turmeric,…
