Coca-Cola wants to introduce a new generation of soft drink lovers to Fresca.
The Coca-Cola Co. (NYSE: KO) announced on its website Monday that its Fresca soda brand is "plotting a comeback of sorts, even though it never left the marketplace." The brand refresh includes a makeover to the no-calorie soft drink’s can and packaging for three new flavors: Original Citrus, Black Cherry Citrus and Peach Citrus. The goal, Coca-Cola said, is "reeling in a new generation of drinkers unfamiliar with the…
