Cracker Barrel on mission to pull in millennial diners with new ads


Cracker Barrel, the Lebanon, Tennessee-based restaurant chain, has always been about good ol’ boy, down-home hospitality and unpretentious Southern cooking.

That’s not exactly the kind of stuff that readily appeals to millennial restaurant-goers — an audience segment that no company can afford to ignore these days.

So Cracker Barrel turned to the Epsilon ad agency in Chicago to develop new advertising specifically aimed at millennials and Gen X’ers and tied to the introduction of a new…

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