In another sign that a competitive marketplace is driving creative differentiation, three TRU Cannabis recreational marijuana shops in Portland are planning to rebrand as Floyd’s of Leadville.
That’s Floyd as in Floyd Landis, who for three days in 2006 — until a positive doping test was revealed — was a heroic winner of the Tour de France.
"We think we can connect with people who like an active lifestyle and who don’t see marijuana in terms of the stereotypical lazy person," the retired…
