It took a little longer than expected, but isn’t that always the case with a big home improvement project?
HomeAdvisor, the home services advisory and connection firm that swallowed up its main U.S. competition, Angie’s List, in 2017 to become a multi-billion-dollar publicly traded company, is finally ready to plant its flag in Denver.
Executives on Monday held an open house at the Hub, the eight-story office building at 3601 Walnut St., that will soon be the new base of operations for the company that to this point has been based in Golden.
Originally aiming to move in in early 2018, then late 2018, then earlier this year, around 400 HomeAdvisor employees are expected to finally move into the building by the first week of April. The Denver contingent of the 3,900-person company will be composed of executives, marketers, finance pros and product and development team members, company officials say.
At the Hub, on the northern end of Denver’s trendy River North Art District, just across Blake Street from a stop on the Union Station-to-DIA running University of Colorado A-Line route, HomeAdvisor employees will have access to a private, top-floor patio, in-building parking and gym and multi-function outdoor space with mountain views.
Helen H. Richardson, The Denver Post
A large slide is a prominent feature in one of the working spaces inside HomeAdvisor's new corporate headquarters, pictured on March 4, 2019, in Denver.
Helen H. Richardson, The Denver Post
One several kitchens and decorative eating areas set up inside HomeAdvisor's new corporate headquarters is pictured on March 4, 2019 in Denver.
Helen H. Richardson, The Denver Post
"The Conservatory" is one of several themed conference rooms at HomeAdvisor's new corporate headquarters, pictured on March 4, 2019, in Denver.
Helen H. Richardson, The Denver Post
The "Music Studio" is one of several conference rooms at HomeAdvisor's new corporate headquarters, pictured on March 4, 2019, in Denver.
Helen H. Richardson, The Denver Post
HomeAdvisor's new corporate headquarters is close to Denver's Light Rail, pictured on March 4, 2019, in Denver.
Helen H. Richardson, The Denver Post
A lighting fixture is pictured inside HomeAdvisor's new corporate headquarters on March 4, 2019, in Denver.
Helen H. Richardson, The Denver Post
"The Library" is one of many uniquely themed conference rooms at HomeAdvisor's new corporate headquarters, pictured on March 4, 2019, in Denver.
Helen H. Richardson, The Denver Post
Small private offices at HomeAdvisor's new corporate headquarters are pictured on March 4, 2019, in Denver.
Helen H. Richardson, The Denver Post
"Grandma's Parlour" is one of several unique conference rooms at HomeAdvisor's new corporate headquarters, pictured on March 4, 2019, in Denver.
Helen H. Richardson, The Denver Post
"The Patio", an area where employees can go to relax, is pictured at HomeAdvisor's new corporate headquarters on March 4, 2019, in Denver.
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The company, originally slated to lease 58,000 square feet in the new-built building, instead is leasing 150,000 square feet, the entirety of the sixth, seventh and eighth floors. There will be plenty of room to grow. Company officials say the space could hold as many as 1,200 people.
“This move is an investment, both in downtown Denver and in our employees,” Brandon Ridenour, CEO of HomeAdvisor-parent company ANGI Homeservices, said in an email. “The investment we are making now will not only help us continue to attract talented individuals, but also will grow our presence in our local communities.”
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Ridenour, a long-time HomeAdvisor employee, took over for previous CEO Chris Terrill in late 2018 when the latter stepped down from the company. Terrill led the business for seven years, overseeing its acquisition of Angie’s List and transition to a public company. With the big move pending, Ridenour is echoing Terrill’s bullish statements on the future of the home services advisory business. He’s also setting his sights on HomeAdvisor’s next big competitor: Word-of-mouth referrals, an enemy the company targeted with a Super Bowl Sunday ad.
“Home services is a huge and untapped market — $400 billion,” Ridenour said in an email. “This year we are focused on accelerating the migration to our digital marketplace as more pros and homeowners embrace technology. Our vision is to become the one-stop hub for managing your home.”
