Redefy Holdings Inc., a flat-fee brokerage firm based in Denver, said Tuesday it had entered into a share exchange agreement with Mister Goody Inc., a publicly traded management consulting services firm.
The “reverse merger,” if completed, will provide Redefy with a public stock it can use to continue a national expansion.
“We believe that with access to public capital markets, Redefy can more effectively continue to grow and become the national leader in the technology-enabled, flat-fee, full-service real estate space,” CEO Chris Rediger said in a statement.
The transaction, expected to close in the second quarter, requires Redefy to raise $1.5 million in financing. Redefy will become a subsidiary of Mister Goody, with Rediger as CEO. The combined public company will take on a new name and start with 14.9 million common shares.
Redefy got its start in 2011 after Rediger, who was running an investment pool purchasing distressed real estate, became frustrated with commissions. The full-service firm charges a flat $3,500 listing fee on homes under $1 million, and a 1 percent commission on homes above $1 million.
