For startups looking to raise capital in 2023: ‘EBIDTA is king’

Durham-based Adwerx is expanding its coffers to support anticipated growth.

The adtech firm, a spinout of PlayMetrics parent eMinor, dropped a pair of funding documents Monday – an equity raise for $1.3 million and a second vehicle for $1.5 million. The filings were signed by new CEO Michael Collins, who replaces Jed Carlson, the company’s founder, who stepped aside for personal reasons last year.

Collins said the firm is “getting ourselves ready to get into an aggressive growth phase.”


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