Health providers adapt to grab millennial marketshare

It’s not unusual for patients in their 20s and 30s to visit WellNow Urgent Care, especially for minor injuries or illness. Whether it’s sinusitis, repetitive-use injuries from computers or recreational sports-related sprains, millennials have grown up with the urgent care option so that’s become the norm when they need to see a doctor.

While millennials account for 23 percent of patients at WellNow’s 11 sites in Western New York, individuals in the 18-34 age range make up 34 percent of…

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