Hometown advantage: How community banks can have a leg up with millennials

With a widespread mistrust of large financial institutions and a still immature fintech market, community banks have a narrow window of opportunity to capture a significant deal of market share from millennials and Gen Z. Growing up during an era of economic hardship caused by irresponsible activity at the highest levels of our financial system, millennials are notoriously distrusting of big banks. Highly publicized scandals, public relations crises, and otherwise disreputable actions have put big…