How a credit union built an in-house marketing agency from the ground up

In the summer of 2018, our organization was nearing the finish line of a year-long rebrand — a top-to-bottom transformation from what Coloradans knew for 80 years as Public Service Credit Union to what is known today as Canvas Credit Union.

As we prepared for the launch of our new brand, we were deep into discussions about how we would share Canvas with the world. We needed copy, graphics, photography and everything else necessary to propel any brand in any direction. As the list of needs grew,…

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