Deloitte Digital’s U.S. chief creative officer will join Impossible Foods as its new chief marketing and creative officer.
Leslie Sims will join the food company Jan. 1.
Impossible Foods said it hopes to “significantly” increase consumer awareness under her leadership.
“The plant-based meat category is in its infancy and despite our growth, most of the country still hasn’t heard of us,” said Impossible Foods CEO Peter McGuinness. “We have a real opportunity to create and build…
