Jell-O, after some 121 years on store shelves, is giving consumers — and moms in particular — a new reason to consider picking up the iconic flavored gelatin brand.
Jell-O is rolling out a new line of Jell-O gelatin toy kits to encourage kids — and their parents if so inclined — to play more.
Jell-O is a unit of The Kraft Heinz Co. (NASDAQ: KHC), based in Chicago and Pittsburgh.
Research used by Jell-O shows play time for kids has declined by 25 percent over the past several decades…
