Maryland has a new tourism marketing campaign, and its slogan is a riff on another familiar phrase.
The campaign, unveiled by the state Department of Commerce's Office of Tourism this week, centers on the tagline "Maryland — Open For It." The line will ring a bell for anyone familiar with the state's business marketing campaign, "Open For Business."
The echo is intentional, Commerce Secretary Kelly M. Schulz said in a statement.
“Together they work to promote Maryland as a great place to…
