Zima's back. Again.
MillerCoors first brought its 1990s cult classic citrus-flavored malt beverage back in the summer of 2017. Company executives were caught off guard when two-thirds of an inaugural limited release sold out within the first month, and the entire product sold out between July 4 and Labor Day. For this summer, Chicago-based MillerCoors has produced 40 percent more Zima, which hit shelves last week, but the company doesn't expect it to last any longer than it did in 2017.