Mark Wheelihan didn't need much promotion to get the news out that his new High Riding Harley-Davidson dealership on N.C. 68 near the High Point-Greensboro border was open.
Harley riders make up a close-knit community. No need for TV or radio commercials.
"We didn't want to invite a big crowd when we didn't have enough qualified employees here to handle it," Wheelihan explained to Triad Business Journal, which in February 2017 reported first that he was moving his dealership from Farrugut Street,…
