New whiskey company’s mission: Spur nature conservation in Minnesota and beyond


Like Patagonia, but with whiskey instead of clothes, a new environmentally conscious spirits company is entering the market with the goal of encouraging conversation around climate change and contributing funds towards nature conservation.

Nearly five years ago, Lost Woods Whiskey Co. founder Tom Schaeppi set out to create a brand that brings together his background in marketing, love of the outdoors, and concern for the environment. He chose American single-malt whiskey as the conduit because he…

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