Nutrisystem parent revives Jenny Craig as direct-to-consumer brand


The owner of the Nutrisystem weight loss program, Wellfull Inc., has bought the assets of the Jenny Craig brand and plans to revive it as a direct-to-consumer delivery service this fall.

“Over the last 40 years, Jenny Craig has been committed to helping people lose weight and live healthier lives, and this acquisition not only reaffirms, but strengthens, that commitment,” said Brandon Adcock, CEO of Charlotte, North Carolina-based Wellful.

Adcock said the company will provide updates on the…

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