Post cereals inks deal with Minnesota sports franchises


The Minnesota Timberwolves and Lynx announced on Monday that Post cereals will become the official cereal of the organization.

The agreement includes cereal brands like Fruity Pebbles, Honeycomb, and Honey Bunches of Oats, all of which are inclusive of the Wolves and Lynx partnership with the brand. Those cereals are products of Lakeville-based Post Consumer Brands, which is a unit of St. Louis-based Post Holdings Inc. (NYSE: POST).

According to a Monday press release, the partnership includes…

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