Even as big retailers have pulled back their brick-and-mortar footprints, Rally House has stood steadfast with a different strategy.
“We’ve always been a little contrarian,” CEO Aaron Liebert said. “That’s just kind of been our nature — everybody goes left, and we go right. It’s generally worked out really well for us.”
The Lenexa-based retailer added 30 stores last year and 40 more this year, bringing the total to more than 140 in 14 states. The headcount at its corporate office…
