Retired Yankees star Derek Jeter signs endorsement deal with American Family


New York Yankees star Derek Jeter has signed his first endorsement contract since retiring from the game of baseball in 2014 — with American Family Insurance Co. of Madison.

American Family Insurance said Wednesday that 14-time All Star Yankees shortstop and future Hall of Famer has signed on as the company’s newest brand ambassador. The endorsement deal is expected to last until his enshrinement in the Baseball Hall of Fame in Cooperstown, N.Y., in 2020, the insurer’s chief marketing officer…

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