SunTrust and BB&T have chosen a partner to help them create a new name for the bank that will result from their $66 billion merger.
The banks have picked Interbrand, a global brand consultancy, to do research, positioning and naming as part of the process to create the new company’s name and brand identity.
“The merger of equals gives us a unique opportunity to create a bold, new brand that is born in the digital age with the scale to transform the client experience,” said Susan Somersille…
