After finally opening its long-awaited 16th Street Mall store in 2018, Target is shifting its financial focus away from the Central Business District in 2019 to invest big bucks in existing stores around Denver.
Ten Targets sprinkled across the greater metro area will be revamped this year with a handful more renovations on deck in 2020. In some cases, the work is already underway.
All told, the ultra-recognizable department store chain will invest $150 million in the Denver area over the next two years, Target officials told The Denver Post last week. It’s part of a nationwide effort that should impact 1,000 stores by the end of 2020. Denver’s $150 million budget is on par with major markets like Los Angeles and New York, officials say.
“Denver is a super important market for us,” Target’s senior vice president of properties Mark Schindele said. “It is getting one of our most substantial investments of any major metro in the country.”
Exteriors will be updated, but the majority of the changes will be coming inside each building.
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Function is a key part of the equation. Target will be updating the customer services counters at each store to make space for dedicated online order pickup stops.
The experience of a “traditional” shopper — someone who walks into the store to select merchandise off the shelves — is also being addressed. Plans include adding more and brighter LED lighting, more mannequins modeling apparel and updated sales racks that have lower profiles, opening up the aisles and broadening shoppers’ line of sight. The idea is to make each section more inviting.
The final look at each location will be different based on employee input and sales data, company officials said.
“We’re seeking to re-space the entire store during a remodel” Schindele said. “We take a highly localized approach based on what’s right for the shoppers who frequent each store.”
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Target first announced its redesign plans in early 2017, at the time zeroing in on 600 locations across the country for the work, according to The Associated Press. The company expanded that list to 1,000 stores later that same year. Locations that have already been remodeled as part of that program have seen average sales increases of 2 to 4 percent, company officials say. Target has shared a video tour of one of its remodeled locations on its website. To view that video visit dpo.st/Targettour.
Here are the 10 Denver-area stores that will be updated this year:
- 7899 Wadsworth Blvd. Arvada
- 1400 S Havana St., Aurora
- 9390 W Cross Drive, Littleton
- 1985 Sheridan Blvd., Edgewater
- 4301 E. Virginia Ave., Glendale
- 1265 Sgt. Jon Stiles Drive, Highlands Ranch
- 10001 Commons St., Lone Tree
- 11150 S. Twenty Mile Road, Parker
- 10445 Reed St., Westminster
- 14451 Orchard Parkway, Westminster
Updated March 26, 2019, at 10:52 a.m. This story has been updated with hand-in pictures of remodeled Target stores in other states and a link to a video tour of a completed store.
