Target rolls out new flagship food brand, Good & Gather; phases out Archer Farms, Simply Balanced


Target Corp. announced today it's replacing its Archer Farms and Simply Balanced brands and condensing its Market Pantry line to make way for a new flagship food brand called Good & Gather.

Good & Gather will be Target's largest internal brand by the end of 2020. The brand will roll out in phases, beginning Sept. 15 and continuing through the end of 2020.

The line will have more than 2,000 products ranging from dairy to produce, pastas and meats to granola bars and sparkling water along with…

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