The Creators: Philadelphia celebrity-approved shoe startup focuses on empowering women


In high school, Melissa Adams Morris earned the nickname “Heels” thanks to the footwear she frequently sported. Fittingly, heels have become an integral part of her professional life through her footwear brand Mela Moore, which debuted in 2020.

While the brand – based out of the Overbrook neighborhood of Philadelphia – started with and is currently focused on footwear, Morris already has her eye on a flagship store and expansion into a luxury lifestyle brand.

Just two years old, the brand…

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