The Creators: Former QVC hair and makeup artist ramps up local beauty brand, eyes retail expansion


When work all but dried up in the early days of the Covid-19 pandemic, the pause gave Marcia Williams an unexpected opportunity.

Having launched her makeup brand Embellish Beauty nearly a decade prior, it wasn’t getting the time and attention it needed to flourish. That changed in 2020.

In the two-plus years since the pandemic took hold, Williams has grown her Conshohocken-based business dramatically, quintupling products from 10 in 2019 to more than 50 today. She’s also brought on an investor…

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