I am 65 years old and not an active social media user. Although I understand traditional marketing and communications, I admit that I don’t really know how social media works, or exactly why it works to drive awareness and build brands, but it obviously does.
In recent years, I have been involved in a number of new commercial developments that have opened my eyes to the importance and impact of social media. I was also amazed to find out, when applying for a loan recently, that the lender had…
