Guest column: How small businesses can balance tradition and trends


Staying true to your roots is essential for any business. It offers a unique experience to your clients and differentiates you from your competition.

However, even the most successful brands can become dull after doing the same thing year after year. Refreshing your offerings or branding may be the solution to keep your customers coming back through the the door.

As an owner of an Irish pub, my team and I strive to offer our patrons an authentic experience where they feel they’ve been transported…

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