The Jim Beam bourbon brand and Budweiser are teaming up for a marketing collaboration — and a new brew.
Starting the month, the brands will appear together at bars and retail venues across the country with a beer-and-a-shot promotion — featuring Bud and Beam, of course.
Then, in September, the brands will unveil a new limited-edition collaborative brew called Budweiser Reserve Copper Lager. The beer is brewed with two-row barley and aged on Jim Beam bourbon barrel staves to create a toasted…
