Milwaukee e-commerce companies Bright Cellars and Wantable Inc. were included on the Interactive Advertising Bureau’s most recent 250 Direct Brands to Watch list, which identifies the “most important disruptor consumer brands” in the U.S.
The annual report, which is broken down into 10 categories like wellness and fashion, includes major recognizable brands, such as Halo Top, Stitch Fix, Glossier and Postmates.
“We are in the midst of a seismic change in business practices, enabled by…
