While pure adrenaline and a refusal to fail got her through the first year of her company’s existence, it was the second year that was most difficult for April Bettinger.
“I think that was the hardest year I ever had, because adrenaline got you through the first year — you gotta do it. … But when I got to budget for year two, I went, ‘Oh, my gosh. I have to do it again. Only more, because I didn’t make enough money last year,’” Bettinger says. “I went four months without a paycheck.…
