Ronco, the infomercial powerhouse behind Veg-O-Matic, files for Chapter 11 bankruptcy


Ronco Holdings Inc., which popularized the infomercial tagline "But wait, there’s more" and sold household gadgets such as the Pocket Fisherman and Veg-O-Matic, has filed for Chapter 11 bankruptcy protection.

Rondo Brands, which was incorporated February 2017 in Austin to become the holding company of Ronco Holdings, announced plans more than a year ago to raise $30 million through a "mini-IPO" of 5 million shares at $6 per share.

That funding effort failed, according to the New York Post, which…

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