Over the past year and a half, as it moved to roll up several Oregon businesses into a vertically integrated enterprise, C21 Investments Inc. stood out on the state’s cannabis landscape. But Oregon — “America’s incubator of cannabis brands,” as former CEO Robert Cheney once termed it — is proving to be a daunting market.
A new CEO, Sonny L. Newman, is now trying to shore up money-losing operations in Oregon while turning to his home state of Nevada as C21’s best growth opportunity.
